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Marketing Your Therapy Practice to Grow Income and Clientele

Boosting Your Business with the "Pink-Spoon" Method

Casey Truffo • 1/20/2016

The way we automatically think of building and maintaining a therapy practice may no longer be an economically viable way of sustaining ourselves. Today, those seeking psychological help today don't think of themselves as patients, or even clients, as much as they consider themselves consumers or customers. They want to be served what they want, on their terms. They're less interested in an intense, open-ended relationship with a highly trained stranger than with a practical, appealing, and reasonably priced product, one that'll provide some short-term relief and maybe a little long-term wisdom.

Daily Blog

VIDEO: Why Clients Will Pay More For An Intensive Session

Casey Truffo On Structuring A Therapeutic Intensive

Casey Truffo • 7/1/2015

With some clients, issues, or circumstances, an hour is not quite enough time to dig in. That’s why it’s great to have an “Intensive Option.” Think of the “Intensive Option” as a 3-hour mini-retreat providing focused attention on issues your clients are highly motivated to resolve. It's the kind of experience clients increasingly want

Daily Blog

How to Market Your Therapy Practice Online

Attracting Therapy Clients Through Web Sites, Blogs, and Locator Services

Casey Truffo • 5/21/2015

As a practice-building coach for the last seven years, I've met a lot of therapists who are working hard to implement marketing strategies that just don't work in today's therapy environment, although they worked well in the past. So what's changed? One word: the Internet. If the Internet continues to grow in importance as a communication and information medium, as it almost certainly will, it'll increasingly be the most effective way for you to attract clients. So how do you create a web presence? Here are a few possibilities.

Daily Blog

How to Make a Group Practice Work

The Challenge of Becoming the Boss

Casey Truffo • 8/29/2014

I’m finding myself unable to take on more clients due to a full schedule, but I still want to grow my practice and finances. Would starting a group practice be a smart career move?

Daily Blog

In Consultation

The Challenge of Becoming the Boss: How to Make a Group Practice Work

Casey Truffo, Joe Bavonese • 7/11/2014

Making a group practice work means taking on the challenge of becoming a boss.

Magazine Article

Beyond Technophobia

Even you can use the Internet to grow your practice

Casey Truffo • 5/21/2014

As a practice-building coach for the last seven years, I've met a lot of therapists who are working hard to implement marketing strategies that just don't work in today's therapy environment, although they worked well in the past. So what's changed? One word: the Internet. So how do you create a web presence? Here are a few possibilities.

Daily Blog

Keep Your Practice Flexible with Different Types of Psychotherapy Products

Move Beyond the Fee-for-Service Therapy Model by Offering Other Types of Psychotherapy Products

Casey Truffo • 3/24/2014

Troubled by a lack of clients to fill private session hours, some psychotherapists are updating how they do one-on-one therapy to bring themselves more in line with what people want. They’re adding e-therapy, web chats, text exchanges, or email consultations.

Daily Blog

Augment Your Practice by Publishing: What Authors of the Best Self-Help Books Already Know

How Authors of Self-Help Books in Psychotherapy Utilize the Multiple Streams of Income for Therapists Business Model

Casey Truffo • 12/19/2013

Josue Maymi, Esther Kane, Belleruth Naparstek, and Bill O’Hanlon—these are just a few of the many therapists from around the world who’re implementing the Multiple Streams of Income for Therapists model.

Daily Blog

Pink-Spoon Marketing

A model for the therapy practice of the future

Casey Truffo • 3/1/2009

The old face-to-face service model for our practices is no longer in sync with social and cultural shifts. It's time to refocus on how to serve our clients better while we ensure our own economic survival.

Magazine Article

Beyond Technophobia

Even you can use the internet to grow your practice

Casey Truffo • 7/1/2007

The internet can be a phenomenal tool for marketing all types of practices in every part of the country. Even Luddites are finding that internet marketing can be fun!

Magazine Article
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Marketing Your Therapy Practice to Grow Income and Clientele

Boosting Your Business with the "Pink-Spoon" Method

Casey Truffo • 1/20/2016

The way we automatically think of building and maintaining a therapy practice may no longer be an economically viable way of sustaining ourselves. Today, those seeking psychological help today don't think of themselves as patients, or even clients, as much as they consider themselves consumers or customers. They want to be served what they want, on their terms. They're less interested in an intense, open-ended relationship with a highly trained stranger than with a practical, appealing, and reasonably priced product, one that'll provide some short-term relief and maybe a little long-term wisdom.

Daily Blog

VIDEO: Why Clients Will Pay More For An Intensive Session

Casey Truffo On Structuring A Therapeutic Intensive

Casey Truffo • 7/1/2015

With some clients, issues, or circumstances, an hour is not quite enough time to dig in. That’s why it’s great to have an “Intensive Option.” Think of the “Intensive Option” as a 3-hour mini-retreat providing focused attention on issues your clients are highly motivated to resolve. It's the kind of experience clients increasingly want

Daily Blog

How to Market Your Therapy Practice Online

Attracting Therapy Clients Through Web Sites, Blogs, and Locator Services

Casey Truffo • 5/21/2015

As a practice-building coach for the last seven years, I've met a lot of therapists who are working hard to implement marketing strategies that just don't work in today's therapy environment, although they worked well in the past. So what's changed? One word: the Internet. If the Internet continues to grow in importance as a communication and information medium, as it almost certainly will, it'll increasingly be the most effective way for you to attract clients. So how do you create a web presence? Here are a few possibilities.

Daily Blog

How to Make a Group Practice Work

The Challenge of Becoming the Boss

Casey Truffo • 8/29/2014

I’m finding myself unable to take on more clients due to a full schedule, but I still want to grow my practice and finances. Would starting a group practice be a smart career move?

Daily Blog

Beyond Technophobia

Even you can use the Internet to grow your practice

Casey Truffo • 5/21/2014

As a practice-building coach for the last seven years, I've met a lot of therapists who are working hard to implement marketing strategies that just don't work in today's therapy environment, although they worked well in the past. So what's changed? One word: the Internet. So how do you create a web presence? Here are a few possibilities.

Daily Blog

Keep Your Practice Flexible with Different Types of Psychotherapy Products

Move Beyond the Fee-for-Service Therapy Model by Offering Other Types of Psychotherapy Products

Casey Truffo • 3/24/2014

Troubled by a lack of clients to fill private session hours, some psychotherapists are updating how they do one-on-one therapy to bring themselves more in line with what people want. They’re adding e-therapy, web chats, text exchanges, or email consultations.

Daily Blog

Augment Your Practice by Publishing: What Authors of the Best Self-Help Books Already Know

How Authors of Self-Help Books in Psychotherapy Utilize the Multiple Streams of Income for Therapists Business Model

Casey Truffo • 12/19/2013

Josue Maymi, Esther Kane, Belleruth Naparstek, and Bill O’Hanlon—these are just a few of the many therapists from around the world who’re implementing the Multiple Streams of Income for Therapists model.

Daily Blog
Page 1 of 1 (7 Items)

In Consultation

The Challenge of Becoming the Boss: How to Make a Group Practice Work

Casey Truffo, Joe Bavonese • 7/11/2014

Making a group practice work means taking on the challenge of becoming a boss.

Magazine Article

Pink-Spoon Marketing

A model for the therapy practice of the future

Casey Truffo • 3/1/2009

The old face-to-face service model for our practices is no longer in sync with social and cultural shifts. It's time to refocus on how to serve our clients better while we ensure our own economic survival.

Magazine Article

Beyond Technophobia

Even you can use the internet to grow your practice

Casey Truffo • 7/1/2007

The internet can be a phenomenal tool for marketing all types of practices in every part of the country. Even Luddites are finding that internet marketing can be fun!

Magazine Article
Page 1 of 1 (3 Items)
Casey Truffo, M.F.T., is the CEO and founder of the Therapist Leadership Institute and a marketing coach and owner of Be a Wealthy Therapist, where she offers free audios, articles, and teleclasses to help therapists market their private practices and enhance the lives, careers, and reputations. Her newest self-study course, available on the site, is Pink Spoon Marketing for Therapists.