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Is Podcasting the Next Frontier of Therapy Marketing?

The Three Things Successful Mental Health Podcasts Have in Common

Chris Lyford • 12/25/2018 • No Comments

By Chris Lyford - The last 15 years has witnessed the meteoric rise of podcasts as a new means of educating, entertaining, and marketing. But while the podcast may be over a decade old, it shows no sign of slowing down, and experts say there’s a piece of the pie for everyone.

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VIDEO: What Keeps Clients Coming Back?

The Power of Transparency

Lynn Grodzki • 10/17/2018 • 1 Comment

What keeps clients coming back? Lynn Grodzki—psychotherapist, business coach, and author—encourages therapists to be proactive in helping clients understand what to expect from the therapy process. This might seem simple, but it requires clear communication at two critical junctures.

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Giving the Perfect Workshop

Those Who Do It Well Keep This One Principle in Mind

David Wexler • 8/19/2018 • 2 Comments

By David Wexler - I’ve spoken at more than a thousand conferences, and over the years, I’ve learned a lot about what works for speakers and what doesn’t, as well as how best to design an engaging professional workshop. Here’s what I’ve found.

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Finding (and Marketing) Your Therapy Passion

3 Ways to Define Your Niche and Clarify Your Practice

Dick Anderson • 6/27/2017 • 1 Comment

By Dick Anderson - Defining your niche is an essential exercise for everyone, novice or experienced, who intends to market a product or service. Ironically, most of us haven't been encouraged to think through what makes us unique in our profession. Here are three suggestions to keep in mind when considering what's special about you and your services.

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The Essential Tasks of Brief Therapy

Meeting Treatment Goals in Just Eight Sessions

Robert Taibbi • 9/7/2016 • 1 Comment

By Robert Taibbi - We all know the essential tasks of the first session in any kind of therapy: building rapport and a sense of collaboration, assessing and diagnosing, and formulating and offering a preliminary treatment plan. The tasks in brief therapy aren't different, but they're done in less time--meaning that therapists need to get to work immediately, and there's little leeway for mistakes.

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Practice at the Intersection of Psychotherapy and Coaching

Using Coaching Techniques to Encourage, Challenge, and Motivate Your Therapy Clients

Lynn Grodzki • 3/30/2016 • No Comments

By Lynn Grodzki - A new style of working has emerged that integrates the in-depth understanding of traditional therapy with the experience of being instructed, pushed, and challenged identified with coaching. But can a clinician effectively encompass both styles with the same client?

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New Choices for New Times

Giving Our Field a Boost

William Doherty • 2/23/2016 • 1 Comment

By William Doherty - Lately, psychotherapy seems to be suffering the same fate as many other professions that have declined in their cultural support and public clout. A big part of our problem is that our clinical models have assumed a level of universal truth about human functioning that transcends culture and history, but when the culture changes, then the model becomes outdated. What to do? Here’s a road map to a future of relevance.

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Matching Clients' Needs to Your Services

What Therapists Can Learn from Salespeople

Rich Simon • 6/9/2014 • 5 Comments

When clients call for a consultation or come in for a first appointment, there’s an underlying question, often unstated, that always shapes what happens: is there a good fit between what they’re looking for—relief from anxiety or depression, a way to resolve relationship conflicts, or perhaps some other issue—and what you have to offer?

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How Do You Brand Yourself as a Therapist?

Learning What Campbell’s Soup and Dr. Phil Already Know

Rich Simon • 6/2/2014 • 5 Comments

To many of us, the thought of promoting ourselves and our practice seems crass, undignified, and, perhaps, a tad narcissistic. But before we throw our hands up, Joe Bavonese advises us take a breath and consider what branding really means.

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The New Breed of Client

Rules are Changing in the Therapy Marketplace

Rich Simon • 5/26/2014 • 3 Comments

While having a strong online presence allows therapists to get found, the people who find them represent a kind of client different from the ones who used to come through referrals from doctors or trusted friends.

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