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Is Podcasting the Next Frontier of Therapy Marketing?

The Three Things Successful Mental Health Podcasts Have in Common

Chris Lyford • 12/25/2018 • No Comments

By Chris Lyford - The last 15 years has witnessed the meteoric rise of podcasts as a new means of educating, entertaining, and marketing. But while the podcast may be over a decade old, it shows no sign of slowing down, and experts say there’s a piece of the pie for everyone.

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Giving the Perfect Workshop

Those Who Do It Well Keep This One Principle in Mind

David Wexler • 8/19/2018 • 2 Comments

By David Wexler - I’ve spoken at more than a thousand conferences, and over the years, I’ve learned a lot about what works for speakers and what doesn’t, as well as how best to design an engaging professional workshop. Here’s what I’ve found.

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Is Sport Psychology a New Clinical Direction For You?

An Opportunity to Expand Your Practice

Mitchell Greene • 10/27/2017 • No Comments

By Mitchell Greene - There are plenty of similarities between my clinical and sport psychology work. Like any group, however, athletes have their own lingo, culture, rituals, and lifestyle. Understanding the ins and outs of them can give you a leg up on establishing rapport, trust, and mutual understanding.

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Finding (and Marketing) Your Therapy Passion

3 Ways to Define Your Niche and Clarify Your Practice

Dick Anderson • 6/27/2017 • 1 Comment

By Dick Anderson - Defining your niche is an essential exercise for everyone, novice or experienced, who intends to market a product or service. Ironically, most of us haven't been encouraged to think through what makes us unique in our profession. Here are three suggestions to keep in mind when considering what's special about you and your services.

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The Essential Tasks of Brief Therapy

Meeting Treatment Goals in Just Eight Sessions

Robert Taibbi • 9/7/2016 • 1 Comment

By Robert Taibbi - We all know the essential tasks of the first session in any kind of therapy: building rapport and a sense of collaboration, assessing and diagnosing, and formulating and offering a preliminary treatment plan. The tasks in brief therapy aren't different, but they're done in less time--meaning that therapists need to get to work immediately, and there's little leeway for mistakes.

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Becoming a More Entrepreneurial Therapist

Marketing Your Therapy Practice in the Age of the Educated Consumer

Lynn Grodzki • 7/28/2016 • No Comments

By Lynn Grodzki - The expectation of a full caseload of long-term clients who don’t question the length or expense of treatment belongs to a former age. Like it or not, therapists who wish to stay in business need to grasp the difference between the patients of yesterday and the educated mental health consumers of today.

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The Question Every Therapist’s Website Should Answer

Joe Bavonese on Getting—and Keeping—Potential Clients’ Attention on the Web

Rich Simon • 11/27/2013 • No Comments

Simply having a website is only the first step in attracting new clients; you need to make sure they actually stick around to set up their first consultation.

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Talk Like a Therapist—Even from the Podium

Lynn Grodzki on Attracting New Clients by Being Ourselves

Rich Simon • 11/20/2013 • No Comments

At first glance, talking to clients in our offices and giving presentations to the general public seem like they require us to take on very different roles.

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