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Is Podcasting the Next Frontier of Therapy Marketing?

The Three Things Successful Mental Health Podcasts Have in Common

Chris Lyford • No Comments

By Chris Lyford - The last 15 years has witnessed the meteoric rise of podcasts as a new means of educating, entertaining, and marketing. But while the podcast may be over a decade old, it shows no sign of slowing down, and experts say there’s a piece of the pie for everyone.

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November Quandary: My Client Hasn’t Paid Me but Still Wants to Meet!

Five Clinicians Give Their Take

Chris Lyford • 1 Comment

By Chris Lyford - Carla has been seeing her therapist for almost six months. She’s been good about paying for sessions in the past, but she recently lost her job, is short on cash, and has missed her last five payments. She still wants to see her therapist weekly, but says she’s unsure when she’ll be able to pay in full. This isn't sustainable for him. Here's how five therapists say they'd respond.

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Giving the Perfect Workshop

Those Who Do It Well Keep This One Principle in Mind

David Wexler • 2 Comments

By David Wexler - I’ve spoken at more than a thousand conferences, and over the years, I’ve learned a lot about what works for speakers and what doesn’t, as well as how best to design an engaging professional workshop. Here’s what I’ve found.

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Reclaiming Therapeutic Excellence

The Crucial Ingredients May Surprise You

Mark Hubble, Scott Miller • No Comments

By Scott Miller and Mark Hubble - Working harder isn't about filling the week with additional hours on the job. Reaching the top requires hard work of an entirely different order: consistently and consciously pushing to reach objectives just beyond one’s level of proficiency. Because of the human tendency to underplay our shortcomings, measurement and feedback are vital

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When Money Comes Up in Therapy

Two Ways to Make Your Fee Policies Clear and Easy to Talk About

Lynne Stevens • 3 Comments

By Lynne Stevens - Most therapists were never coached about how to reconcile the closeness of the therapeutic encounter with the fact that therapy is also a business. It has taken me years to understand that therapy is not separate from the exchange of money. I am in this profession because I care and have skills and knowledge that can help, and I also need to make a living.

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Is Sport Psychology a New Clinical Direction For You?

An Opportunity to Expand Your Practice

Mitchell Greene • No Comments

By Mitchell Greene - There are plenty of similarities between my clinical and sport psychology work. Like any group, however, athletes have their own lingo, culture, rituals, and lifestyle. Understanding the ins and outs of them can give you a leg up on establishing rapport, trust, and mutual understanding.

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Finding (and Marketing) Your Therapy Passion

3 Ways to Define Your Niche and Clarify Your Practice

Dick Anderson • 1 Comment

By Dick Anderson - Defining your niche is an essential exercise for everyone, novice or experienced, who intends to market a product or service. Ironically, most of us haven't been encouraged to think through what makes us unique in our profession. Here are three suggestions to keep in mind when considering what's special about you and your services.

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Lessons from a Mind in Decline

What Do You Tell Your Clients...and Yourself?

David Treadway • 13 Comments

By David Treadway - Many of us of a certain age live with the fear of early-onset dementia, cognitive impairment, Alzheimer’s—call it what you will. But incrementally becoming a vacant body to be tended, fed, changed, pitied was my worst nightmare.

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The Essential Tasks of Brief Therapy

Meeting Treatment Goals in Just Eight Sessions

Robert Taibbi • 1 Comment

By Robert Taibbi - We all know the essential tasks of the first session in any kind of therapy: building rapport and a sense of collaboration, assessing and diagnosing, and formulating and offering a preliminary treatment plan. The tasks in brief therapy aren't different, but they're done in less time--meaning that therapists need to get to work immediately, and there's little leeway for mistakes.

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Becoming a More Entrepreneurial Therapist

Marketing Your Therapy Practice in the Age of the Educated Consumer

Lynn Grodzki • No Comments

By Lynn Grodzki - The expectation of a full caseload of long-term clients who don’t question the length or expense of treatment belongs to a former age. Like it or not, therapists who wish to stay in business need to grasp the difference between the patients of yesterday and the educated mental health consumers of today.

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